MRC Announces the Publication of its Research Report – Global Online Language Learning Market 2017-2021
MRC recognizes the following companies as the key players in the global online language learning market: Berlitz Languages, Linguatronics, Pearson ELT, Sanako, and SANS Inc.
Other Prominent Vendors in the market are: Dexway, Houghton Mifflin Harcourt, Live Lingua, Macmillan Education, and Rosetta Stone.
Commenting on the report, an analyst from MRC’s team said: “One trend in the market is embedded analytical features. During the early stages of online language learning market, most vendors focused on entering this market by converting traditional learning content into digital format. As the next stage of development, to ensure learners have access to the appropriate content and to provide individualized learning, vendors began to embed analytics into language learning solutions.”
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According to the report, one driver in the market is rise in online language learning start-ups. There has been an increase in the number of start-ups entering the online language learning space, attracting a new cohort of language learners globally. Factors, such as increased capital inflows coupled with the surge in demand for language education have contributed to the emergence of start-ups in the online language learning market. High investments from various venture capitalists have led to the establishment of these start-ups in the market. To thrive in the language learning market and gain a competitive edge, these start-ups must continuously adopt new technologies and upgrade their product and service offerings.
Further, the report states that one challenge in the market is high cost of implementation. Online language learning courses are used by educational institutions and language learning centers that require a collaborative learning environment. While larger institutes can afford to invest in e-learning and m-learning programs, and training facilities, such as interactive whiteboards, PCs, and mobile devices for students, smaller institutions cannot, deterring their use. In addition, individual coursework that incorporates small audio clips come with an expensive price tag. Although the subscription cost for these courses is affordable, costs involved in procuring hardware, software, and setting up language labs are high. This will pose a challenge to the global online language learning market during the forecast period.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.
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