Tuesday, 2 January 2018

Organic Food and Beverages Market 2017-2021

MRC Announces the Publication of its Research Report – Global Organic Food and Beverages Market 2017-2021
MRC recognizes the following companies as the key players in the global organic food and beverages market: Amy's Kitchen, Hain Celestial, General Mills, Danone, Nestlé, and Organic Valley
Commenting on the report, an analyst from MRC’s team said: “The latest trend gaining momentum in the market is Innovation in products and new product launches. The organic food and beverages market has seen steady and strong growth. Yet, this market requires product innovations and dynamism to be able to remain lucrative. Producers of organic products innovate greatly in terms of nutrition and health. The populace is becoming gradually aware of the ill-effects associated with the consumption of inorganic products, which has led the organic products manufacturers to develop greater varieties and newer products only to be able to gain a greater market share. Some of the well-admired innovations in the organic food and beverages market are organic bamboo tea, organic soy sauce, and biological milk.”
According to the report, one of the major drivers for this market is Increasing awareness about benefits of organic food and beverages. There has been an increasing awareness of the health benefits among people owing to the consumption of organic food and beverages. The growing health-related problems across the globe have made the consumer be aware of the ingredients that they consume and, hence, they are more akin to the consumption of organic food and beverages. The use of excessive pesticides, fertilizers, ionizing radiation may make things easier for the producers of inorganic food and beverages, but it also increases health-related issues among the general populace in direct proportion. The consumer today, becoming aware of such rampant usage of harmful chemicals, has been hugely dissuaded from the consumption of inorganic products, directly leading to the growth in demand for organic food and beverages.
Further, the report states that one of the major factors hindering the growth of this market is High prices of organic products. The retail prices of organic food products are much higher than conventional food products. The factors causing high prices are limited farming, time-consuming production, and greater labor input. As chemicals, pesticides, artificial fertilizers, and growth hormones are not used to produce organic food products; they consume greater time and effort. High prices often restrict the purchases by affluent classes of the society residing in developed European countries. Other problems such as recession and economic uncertainties also affect the purchasing power of consumers. This can further affect the sales of organic food products in the market. However, with advancements in technology and emergence of private label brands, this concern will go down to some extent.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.
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