MRC recognizes the following companies as the key players in the global food colors market: Archer Daniels Midland, Chr. Hansen Holding, DDW The Colour House, Döhler, and Fiorio Colori.
Other Prominent Vendors in the market are: AFIS, AJANTA CHEMICAL INDUSTRIES, AMERICOLOR, Chromatech, Food Ingredient Solutions, Global Sugar Art, Kanegrade, Kolor Jet Chemical, Natures Flavors, Naturex, and Neelikon.
Commenting on the report, an analyst from MRC’s team said: “The latest trend gaining momentum in the market is Product innovations. The demand for natural food colors is increasing at a fast pace. Some of the future trends for natural food colors are reliant on better technologies such as microencapsulation and processes like the addition of colors with antioxidants, emulsions, and oil suspensions. Manufacturers are also coming up with new sources for the pigmentation of new colors naturally. Addition of antioxidants results in optimum protection of colors from fading and prolongs the shelf life of the products. Some natural food colors such as carotenoids are not water soluble, and researchers are focusing on finding solutions to overcome this problem. These future trends will drive the natural food colors market's growth.”
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According to the report, one of the major drivers for this market is Inexpensive nature of synthetic food colors compared to natural food colors. Synthetic colors are added to many daily consumable food items, starting from soda to salmon. Froot Loops, which is a highly popular breakfast cereal in the US and many other countries in the Americas, contains synthetic colors in abundance. This is mainly because synthetic colors are available at a lower cost than natural colors, and have higher heat resistance and moisture resistance properties than their natural counterparts. Owing to these properties and low cost, synthetic food colors are still used in many countries. These colors are used to make food products look more appetizing as they render brighter colors compared to natural colors. Breakfast cereals, candies, beverages, and chewing gums are a few examples of different food products that make use of synthetic food colors. Many manufacturers offer different kinds of synthetic products that are Food and Drug Administration (FDA)-approved and suitable to be used in ice creams, biscuits, sweets, fruit drinks, seasonings, and pharmaceutical tablets and syrups.
Further, the report states that one of the major factors hindering the growth of this market is Expensive nature of natural food colors. Natural food colors are made from fruits and vegetables. However, since most vegetables and fruits are seasonal, these raw materials for natural food colors are available only at a certain time of the year — a fact that increases the price of the raw materials (especially during the off-season), and in turn, natural food colors. Also, manufacturers of natural food colors need adequate and proper machinery to extract juice and color pigments from raw materials. Maintaining such equipment also adds to the overall production cost for the manufacturers. Thus, the overall process for preparing natural food colors is costlier compared to that of synthetic food colors. Some natural food colors even need cold storage facilities. Natural food colors can cost 20 times more than their synthetic counterparts, which deters many manufacturers of food products from using such colors.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.
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