MRC recognizes the following companies as the key players in the nursing education market in the US: Duke University, Johns Hopkins University, University of Pennsylvania, and University of California
Other Prominent Vendors in the market are: Columbia University, Emory University, Louisiana State University Health New Orleans, School of Education Northcentral University, New York University Rory Meyers College of Nursing, Ohio State University College of Nursing, Rush University, University of Maryland School of Nursing, University of Washington School of Nursing, University of Michigan School of Nursing, University of Miami School of Nursing and Health Studies, University of Illinois College of Nursing, and Yale University.
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Commenting on the report, an analyst from MRC’s team said: “The latest trend gaining momentum in the market is Rising use of social learning. Many learners willing to pursue nursing education are increasingly adopting social media to learn and create communities. This is creating more awareness about learning concepts through social media. Many students come from middle-class working families, with increased motivation to advance their professional potential and knowledge to move up the hierarchy at their workplaces.”
According to the report, one of the major drivers for this market is Growing geriatric population and chronic illness. One of the key drivers contributing significantly to the growth of the nursing education market in the US is the continuously increasing geriatric population. The majority of the aging population or older adults suffer from at least one or more chronic health conditions. Owing to this there is an increasing demand for nurses in hospitals as well as home healthcare services. Despite being one of the fastest-growing professions in the country, the demand for nurses is outpacing its supply. Therefore, there is a considerable rise in the need to increase the number of nurses across hospitals in the country.
Further, the report states that one of the major factors hindering the growth of this market is Higher setup costs. Nursing education is specific to the nature of its profession and involves continuous practice in real-time scenarios. For this, nursing schools or colleges offering courses give enough opportunities to learners to get hands-on practical lessons on concepts taught in classrooms. Therefore, often schools need to establish simulation labs or clinical sites to establish a platform for the students. This, in turn, incurs significant costs to colleges. These costs are further added to the overall fee charged by the students. As a result, the adoption rate of these courses is slow, as students coming from economically weak backgrounds cannot afford them.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.
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