Wednesday, 27 December 2017

Twinkies Market 2017-2021

MRC Announces the Publication of its Research Report – Global Twinkies Market 2017-2021

MRC recognizes the following companies as the key players in the global twinkies market: Hostess Brands, Grupo Bimbo, McKee Foods, pladis global, and Yamazaki Baking

Other Prominent Vendors in the market are: Aryzta, B&G Foods, BreadTalk Group, Flowers Foods, REGENT FOOD, and Walmart.

Commenting on the report, an analyst from MRC’s team said: “The latest trend gaining momentum in the market is Increasing demand for gluten-free products. The increasing demand for gluten-free Twinkies is one of the positive trends that will influence the growth of the market during the forecast period. Players in the market are coming up with gluten-free Twinkies to cater to the rising demand. Gluten is a type of protein found in wheat, barley, and rye, which are used in manufacturing bread and other bakery products. Gluten gives pliability to the dough and helps to keep the form. However, it can cause severe reactions in people who are allergic to gluten.”
According to the report, one of the major drivers for this market is Introduction of new products and flavors. The introduction of new products and addition of new flavors to the existing product portfolios by players drive the global Twinkies market. The taste preferences of consumers are changing, and players in the market are coming up with new flavors to cater to the changing demands of their consumers. Most consumers are open to tasting new flavors and products and experimenting with innovative flavors. Players that can identify this factor and come up with new flavors will gain the first-mover advantage in the market.

Further, the report states that one of the major factors hindering the growth of this market is Product recalls. One of the primary challenges for the growth of the global Twinkies market is the increasing instances of product recalls by the players operating in the market. Any product recall negatively affects the revenue stream of a company and also results in consumers losing trust in the company's products as well as the market at large. Product recalls might also cause additional financial burdens to a company in the form of settlements of litigations filed against it.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.
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