Friday 29 December 2017

Sugar Substitutes Market 2017-2021

MRC Announces the Publication of its Research Report – Global Sugar Substitutes Market 2017-2021
MRC recognizes the following companies as the key players in the global sugar substitutes market: Archer Daniels Midland, Cargill, Ingredion, Merisant, PureCircle, and Tate & Lyle.
Other Prominent Vendors in the market are: American Crystal Sugar Company, Cumberland Packing, DOMINO FOODS, GLG LEADING LIFE TECHNOLOGIES, Imperial Sugar, Janus Life Sciences, JK Sucralose, NOW Foods, NutraSweet, Pyure Brands, Roquette, Stevi0cal, Sunwin Stevia International, Sweet Green Fields, SweetLeaf Stevia, Sweetlife Australia, and Xinghua Green Biological Preparation.
Commenting on the report, an analyst from MRC’s team said: “One trend in the market is new product launches. New product development, improved taste, versatility, and high levels of marketing support are likely to increase the demand for sugar substitutes in the market. Cargill announced the launch of Evolva’sEverSweet (in 2016).”
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According to the report, one driver in the market is growing demand for natural high-intensity sweeteners. The global natural high-intensity sweeteners market is growing at a fast rate. The market is expected to continue its growth during the forecast period. Natural high-intensity sweeteners like stevia are largely popular across the globe. One of the major reasons for the high demand for stevia is the use of the sweetener in combination with sucrose. Stevia is used in products that are characterized by limited-sugar content. Thus, the use of stevia does not eliminate the use of sugar. Erythritol is one of the most commonly used ingredients with stevia, which gained the EU approval for use in beverages in late 2015.
Further, the report states that one challenge in the market is stringent food safety regulations. Vendors ought to receive approvals from various authorities (such as the Foods Standards Agency and the European Food Safety Authority) prior to new product launches. Food and beverages that are incorporated with artificial sweeteners must adhere to the guidelines laid out by the regulatory bodies regarding the number of sweeteners used, marketing, labeling, and the average daily intake of sweeteners. Monk fruit, which is a zero-calorie sweetener, is still not approved in Europe. Within the past few years, many high-fructose corn syrups have been banned. In 2017, the Government of Sipalay banned the entry of products containing HFCS.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.
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