Friday, 22 December 2017

Automotive Lane Keep Assist System Market 2017-2021

MRC Announces the Publication of its Research Report – Global Automotive Lane Keep Assist System Market 2017-2021
MRC recognizes the following companies as the key players in the global automotive lane keep assist system market: Bosch, Continental, Delphi, Denso, Mobileye, and Valeo
Other Prominent Vendors in the market are: Aisin Seiki, Autoliv, Calsonic Kansei, Hyundai Mobis, Magna, Panasonic, Visteon, WABCO, and ZF-TRW.
Commenting on the report, an analyst from MRC team said: “The latest trend gaining momentum in the market is Increasing integration of multiple technologies. LKAS has been widely adopted by OEMs due to its ability to reduce road accidents. It also helps OEMs to adhere to the safety regulations and attain a higher ranking by regulators on the added safety feature offered by them. To attain this, OEMs have either started developing their own ADAS or have partnered with third-party vendors. The move toward the fusion of video sensing, radar sensing, and data fusion into a single system will drive the market growth in the future.”
According to the report, one of the major drivers for this market is Rising safety concerns. Advanced safety features are no longer an exclusive feature in luxury and super sports cars. It has now been widely accepted in mid-segment and commercial vehicles. Currently, customers give more importance to the safety features of vehicles than their price. The increasing demand for safety features has compelled OEMs to offer ADAS. All the major manufacturers and OEMs are investing a lot in R&D to integrate passive and active safety systems such as ACC, AEBS, BSD, LDWS, LKA, and NVS. LKAS is a controlling safety system, which automatically steers the vehicle back to the current driving lane, thereby avoiding accidents.
Further, the report states that one of the major factors hindering the growth of this market is High cost pressure faced by OEMs. The introduction of stringent safety norms has forced OEMs to adopt ADAS, but the increase in the overall cost of the vehicle has restricted the adoption to only luxury and super sports vehicles. ADAS components such as LDWS, NVS, BSD, and LKAS are very expensive as they use cameras and radar sensors. Manufacturers are aiming for economies of scale to reduce the price of the system, but currently, it is not possible due to the nascent stage of the technology and lower adoption rates.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.
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