MRC recognizes the following companies as the key players in the global packaged burgers market: BUBBA foods, DR. PRAEGER'S SENSIBLE FOODS, Drink Eat Well, Kellogg, Monde Nissin, Paragon Quality Foods, and The Kraft Heinz Company
Other Prominent Vendors in the market are: Amy's Kitchen, Beyond Meat, Campbell's, Cremonini Group, DiLuigi Foods, Glendale Foods, Hensons, QRUNCH Foods, Rangeland Foods, Sainsbury's, and Zandbergen.
Commenting on the report, an analyst from MRC’s team said: “The latest trend gaining momentum in the market is Growing adoption of online retailing. With the growth of e-commerce businesses worldwide, vendors have the potential to enhance their profitability. E-commerce accounts for nearly 12% of the global retail trade. Online and e-commerce channels support both business-to-business and business-to-consumer operations.”
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According to the report, one of the major drivers for this market is Rising urbanization and growing demand for convenience food products. Urbanization is a growing trend worldwide. As per the World Bank data, 53.85% of the global population is settled in urban areas. The growing urbanization indicates that there is a rise in the disposable income of consumers and their living standards have also improved. However, hectic lifestyles have resulted in deteriorating health conditions and lifestyle disorders owing to unhealthy eating habits. The working population seeks high nutrition-based fast foods made from organic and gluten-free ingredients that are convenient and can be consumed on-the-go or as per convenience.
Further, the report states that one of the major factors hindering the growth of this market is Fast food restaurants sustaining dominance. The global packaged burgers market experiences a critical challenge from the fast food restaurant chains that have sustained dominance over the last five years in the burgers market and are growing even further in popularity. Fast food restaurants provide a compatible atmosphere for people to socialize with friends and families. Besides, they provide even better alternatives in terms of add-ons like desserts, beverages, combo meals, and attractive offers.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.
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