Thursday, 21 December 2017

Probiotic Ingredients Market in Americas 2017-2021

MRC Announces the Publication of its Research Report – Probiotic Ingredients Market in Americas 2017-2021
MRC recognizes the following companies as the key players in the probiotic ingredients market in Americas: Biena, Ganeden, LALLEMAND, Nebraska Cultures, and UAS Laboratories
Other Prominent Vendors in the market are: BIO-CAT Microbials, Deerland Enzymes, PROBI, Probiotic America, Sabinsa Corporation, Thera-Plantes, and Uniquebiotech USA.
Commenting on the report, an analyst from MRC’s team said: “The latest trend gaining momentum in the market is Increasing product innovations. Most innovations happening in the market are related to supplements. Probiotic supplements are experiencing the highest amount of innovation in the formulation, delivery forms, packaging, and market positioning. The emergence of allergen-free, dairy-free, Halal, and Kosher products is a type of product innovation in the market. Manufacturers are shifting from traditional forms such as tablets and liquid concentrates to newer formats such as oral shots, gummies, and powder forms. Several manufacturers offer probiotic cultures that are used by consumers to prepare their own probiotic foods and beverages at home.”
According to the report, one of the major drivers for this market is Increasing awareness about the benefits of probiotics. Beneficial intestinal bacteria maintain the wellness of the human gut. There are billions of beneficial bacteria in the human intestine. However, sometimes, the bacterial colony count decreases due to several reasons, which is more likely to affect the digestive system. Hence, it is highly important to maintain an optimum count of beneficial bacteria in the gut. To maintain the gut microflora, probiotics or beneficial bacteria must be administered through various food sources.

Further, the report states that one of the major factors hindering the growth of this market is Production difficulties and instability of probiotic strain. The production of probiotic culture is a complicated process, which involves fermentation, concentration, and lyophilization. The quality and viability of probiotic strain depend on the CFU. The viability of strain should be ensured before it is formulated. This is because of the fact that due to high compression, heat, and mixing, the count of active probiotic cells in the lyophilized bacteria decreases. This is a major challenge for the probiotic ingredient manufacturers.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.
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